WordPress Success: Why Updating Your Platform Is So Important

February 8, 2021

website redesign strategy

Did you know that you have about 10 seconds to leave an impression with consumers, and to tell them what they’ll get out of working with your business? Often, consumers will even leave before those 10 seconds are up. Why is this so important, and what is the best strategy for keeping visitors on your website longer?

The answers to these questions (and more), can be found by developing a successful website redesign strategy that involves keeping your WordPress platform updated to ensure your site reaches its maximum potential. Below are some of the best reasons for using a web design professional to help you develop a website redesign strategy with a focus on keeping your WordPress updated.

High Quality Content

Some of the biggest mistakes on websites involve content. Developing high-quality content may seem like a no-brainer for your website. However, it is not always easy to develop content that will keep visitors engaged for longer periods of time. This is why it is important to find a web design professional to update your WordPress. Keeping your platform updated and refreshed doesn’t only involve software—it involves developing high-quality content for onsite optimization that will ultimately improve your keyword rankings—and increase visitors to your site.

Improve Keyword Rankings/Increase Website Traffic

As mentioned above, developing high-quality content while updating your WordPress should be a key component of your website redesign strategy. However, content is just the tip of the iceberg. When choosing a web design company to update your WordPress, it is also crucial to consider SEO and how to employ the best tactics for effective content marketing. Increased website traffic will be more effective if your platform is updated regularly. A web design professional will be able to create the best SEO strategy for your site that will include search engine marketing and keyword research to improve and increase your website traffic.

Website Function and Security

Keeping your WordPress updated has other benefits. A key component of your website redesign strategy should be making sure that your website is operating at peak efficiency. An easy to navigate website makes for a better user experience; regular updates are necessary to keep your site running smoothly and make it easier to avoid potential glitches that may cause users to spend less time on your site. Increased security is another benefit to updating your platform. By updating regularly, both you and your users will be more secure in the knowledge that information such as passwords, personal data, and other sensitive information is not at risk.

When considering a website redesign strategy, it is important to choose a web design professional that will ensure that your platform is updated regularly. Regular website maintenance is necessary to guarantee that your website is running at peak efficiency. This includes aspects such as security, site speed and capabilities, and new technology. However, a website design strategy also needs to include updates that consider SEO and how best to maximize website traffic. Therefore, when considering the best way to maximize your website’s potential, always use web design services that can help you keep your WordPress platform updated as part of your website redesign strategy.

MRN Web Designs offers a wide range of web design services to help keep your website up-to-date and efficient. If you’re looking to boost your web traffic, retain customers, and increase conversions, we’re the web design company for you. For more information about our website redesign solutions and services, contact MRN Web Designs today.

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