If you are unveiling a new product or service, AdWords and YouTube are two of the most effective tools. Here are some reasons why you should use these tools for digital marketing.
The Value of Video for Content Marketing
97% of marketers say video helps their audiences understand technical concepts. By using visual presentation, you can broadcast more information about your services than with a sales letter or blog post. If you are unveiling a new product on your website, make a point of adding a video to explain its features and benefits. You can also introduce other videos for an NC website redesign project in the form of product descriptions and testimonials.
Why Use Google AdWords and YouTube?
YouTube is the world’s second most popular search engine, only surpassed by Google. It has great potential for generating tons of traffic. AdWords offers several ways to promote your high-quality content on the platform. You may place the Ad alongside other videos with related content, or you can also place them within videos as a promotional card.
Demographic and Location Targeting
Both AdWords and YouTube have high numbers of audiences, visiting the site every month. You can use several demographic variables to optimize and refine your targeting. It can have a positive impact on your NC website redesign project.
Placement targeting is a useful feature for targeting groups. You can associate your video ad with any niche or location to maximize your local SEO and digital marketing efforts.
Making the Most of Mobile Video
According to statistics from 2018, 51% of online traffic was from mobile users. If your website is not optimized for mobile, you may want to consider an NC website redesign. A mobile-friendly website can improve keyword rankings, particularly for results on portable devices.
Targeting High-Value Shoppers with In-Market and Similar Audiences
The In-Market Audience feature allows users to target prospects who’ve shown Google their interest to buy. By noting the content and the behavior of online users, Google AdWords can suggest audiences likely to purchase your offerings.
Another digital marketing tool from AdWords is the Similar Audiences feature. If you have a list of the audiences that convert, the tool can find prospects that match your list. That way, you can reduce your ad spend and maximize your ROI.
Using AdWords and YouTube can help you find new prospects for your products and services. You may want to plan with an NC website redesign firm for an overhaul of your site.