An offline marketing campaign can be incredibly beneficial. About 73% of American consumers say they prefer direct mail marketing because they can read the content whenever they want, and direct mail campaigns have a return on investment of up to 29%.
But traditional marketing methods like direct mail, television, and radio aren’t targeted the same way digital marketing services are. That means you’re spending on marketing campaigns that are reaching consumers that may not have a need for your products or services.
Here are a few reasons why investing in an optimized website for your business is essential even when you have a successful offline marketing campaign.
- A website makes your business trustworthy. About 61% of global Internet users research products and services online. A business that doesn’t have an official website immediately seems suspicious in the eyes of the modern consumer. Even businesses that try to forego a website by using a Facebook page and Instagram can leave potential consumers wondering if their business is legitimate.
- A website gives you 24/7 exposure. Offline marketing campaigns only reach target audiences when they take the time to interact with that marketing. They’ll only see your TV commercials when they turn on the TV and only hear your radio commercials when they’re in the car. A website gives you 24 hours of exposure, seven days a week. Whenever your target audience has a question about a certain product or service you offer, your website will pop up in the search engine results about that question and boost your brand identity.
- A website gives you more room to talk about yourself. In offline marketing campaigns, you only have so much time to give customers the information they need. That isn’t the case with a website. On a website, you can provide information about each of your products and services. You can use your offline marketing campaign as a way to generate leads to your website so potential consumers can learn more about what your business has to offer.
Looking for experienced digital marketing services to give you the website you need? MRN Web Design can help you create a responsive website optimized for SEO to better reach your target audience and generate leads. To learn more about our web design services, contact MRN Web Design today.