Website templates make the process of website design quite fast. After all, the website is almost complete. Or is it? Here is why you must stay away from website templates when it comes to website design.
Little Room for Customization
Web design templates take a one-size-fits-all approach. However, that won’t serve your needs because businesses are different in their website design requirements. The development of each business website should be approached uniquely. This means that there are also design trends that are industry-dependent. In most instances, templates leave little room for customization.
This means you will only be able to change very few things about the way your template-based website looks. If you try to make too many changes relating to functionality or responsiveness, you might end up disrupting a lot of things. Because of this, you run the risk of having a stagnant website, which will work against you.
Templates Conceal a Lot of Issues Under the Surface
Templates might look appealing on the surface, but if you look deep into the code, you’ll be surprised how many problems you may encounter. That’s why templates have versions. Unfortunately, some are limited and faulty in their functionality, and you will only get the proper one with ‘additional features’ that require you to pay a premium fee. This means you might never know the issues hiding behind a nice design while you use a template for your website.
Templates Are Not Built With Conversion Optimization Principles
Most website templates are built by coders. This means they are not built with conversion rate optimization principles in mind. So while your template might look flashy and nice, it might not deliver the functionality you are looking for as far as digital marketing is concerned.
You will only have 10 seconds to attract your customers’ attention and communicate your value proposition, or they will leave. This is a big problem if you have a website that wasn’t built with conversion in mind. After all, it makes sense to conclude that the designers who know what they are doing when it comes to designing for conversions wouldn’t be designing site templates for $30.
These are some of the reasons why you mustn’t use templates for your website design. Instead, you should hire a website designer who understands you and your needs to build an effective website for your business. Taking a one-size-fits-all approach for your business might not give you the results you are looking for.