Every year features new and interesting digital marketing trends that, if you want to succeed in the world of internet marketing, you’ll need to pay close attention to. Not all trends are built to last, but most of these are likely to continue throughout the rest of this year and well into the future. Make the most of these trends this year to see your website succeed and help your business thrive.
- Voice search: As technology evolves and gets smarter, more people are relying on it for even the most basic of tasks, like conducting an online search. Tools like Apple’s Siri and Amazon’s Echo are now enabling users to search online without even looking at the full list of results. To give your website the best chance of capitalizing on this, keep answers to questions users might be searching within the first paragraph of your content. This will help these AIs to lock onto your content and recommend it to the user.
- Long-form content: Even though reportedly users only read slightly more than a quarter of the content they see on a web page, longer content has been shown to have impressive results. Long-form content, rather than short blog posts, tends to keep users on a page for longer, while also giving you the option of expanding on a subject in more detail. Additionally, you’ll be able to fit in more of those difficult keywords through the use of header tags and other methods that don’t work quite as well in shorter content.
- Multi-media content: The internet is constantly growing and expanding, and more people are using it for a variety of media types. Internet users expect more out of today’s content than they have previously, which is why the most effective digital marketing campaigns today make use of more than just written content. Look to include videos, images, and even audio in your content on a regular basis to reach users looking for different types of content than usual.
Looking for more information on the top digital marketing trends of this year and in the years to come? Contact MRN Web Designs for more information on popular internet marketing tactics, SEO services, and more.