When it comes to designing your company’s website, you might find yourself asking why it’s worth hiring an experienced web designer. Web design businesses like Weebly, Wix, and Squarespace have made a decent profit offering web templates to entrepreneurs and business owners looking to DIY their sites, after all.
Ultimately, choosing to work with an experienced web designer comes down to the value of the service and the end-product. Here’s what an experienced web designer can do for you that you can’t do for your own business.
Web designers can optimize your site for user experience
If you were to give a website template to an experienced web designer and to someone with no previous design experience, you would end up with two very different looking websites. As a business owner, you’re rightfully focused on marketing your business to your target audience when you create a website. You want to provide users with the information they need about your business. You want to show them why your business is worth investing in.
A professional web designer has the experience to deliver that information to your target audience while also making sure your website stays clean, well-organized, and functional. Web designers not only make your website aesthetically pleasing, but they also make it easy to navigate so your users can find the information you’re trying to provide them without getting lost.
Web designers can optimize your site for search engines
Certain web templates offer SEO widgets that allow you to use search engine optimization in your content. But there’s more to SEO than just using keywords on your webpage. SEO needs to be bones-deep in your web development for the best possible results.
Web designers know how to optimize your website from the ground up by implementing sitemaps and creating a backlink structure. They can also manage 301 redirects, 404 errors, write engaging meta descriptions and alt-text for images, improve page load speed, and complete keyword research to make sure you’re using keywords your website can actually rank for.
Web designers create without bias
When you’re designing your company’s website, it’s all too easy to let pride get in the way of your design. You might be so focused on your website’s strengths that you don’t see the weaknesses. This can be detrimental to your company’s success and reputation. Up to 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication that the business doesn’t care.
Professional web designers aren’t biased. Their job is to create a clear and coherent web design, identify strengths, find and correct weaknesses, and ultimately create a website that will support your business in the long-run.
If you’re looking for professional web design services to take your website to the next level, MRN Web Designs has the expertise you need. Our experienced web designers will ensure your website is visually appealing, optimized for UX, optimized for search engines, and more. To learn more about our web design services, contact MRN Web Designs today.