When it comes to running a small business, online presence is more important than ever before. Since 2016 saw an increase in companies stepping up their digital presence, 2017 will most definitely continue that trend. To ensure growth, it’s important for small businesses to know the common mistakes that can hinder their online and overall success.
- Not Having an Up-To-Date Website
The design of your website, including every individual webpage, is extremely important for your company’s success. If your site looks like it’s stuck in the mid-1990s, visitors aren’t going to enjoy spending much time surfing through your various webpages. That’s why you should consult with digital marketing services to ensure a much more attractive website. In addition to your site’s appearance, the functionality is equally as important. Your site can be the best looking site in the world but won’t do you much good if no one can figure out how to maneuver across your webpages. Consult with digital professionals to get a good-looking and fully-functioning website.
- Ignoring Google Algorithm Updates
Search engine optimization (SEO) is essential for your company’s success in order to increase visibility online. The goal is to be discovered by online users, and if your page isn’t listed towards the top of a search result, there is a very high chance you won’t be seeing too much web traffic. On average, people in the U.S. conduct 12 billion searchers each month, so you’re going to want to make sure that people are able to easily find you website after a search. That’s why you must pay attention to Google algorithm updates. Knowing exactly what changed in the SEO industry after the various Google algorithm updates can give you the competitive edge you need to increase your overall web traffic.
- Not Interacting With Customers/Followers
The easiest way to ruin your brand is to ignore customer complaints or questions online. You should stay active on all the popular social media networks (Facebook, Twitter, LinkedIn), and engage and interact with as many customers and followers as you can. If you converse with your Facebook followers, for instance, and help them answer any questions they have about a particular product or service, you will surely increase your company’s chances of doing business with that customer in the future.
It’s so easy to fall off the grid and lose your company’s digital presence, which is why it’s required that you continually work at it in order to succeed as a business. If you’re in need of any digital help and want to grow your online brand, contact MRN Web Designs today!