There are millions of webpages on the Internet and thousands more are created each day.
With such a vast sea of information out there, it can be tough to get your business’s webpage to stand out. The key, though, is to make a good impression with streamlined and visually appealing web design. Inevitably, some pages are better designed than others, but what is it that makes a webpage “good” or better than the competition?
Capture the audience’s attention.
When customers arrive at your website, you have limited time to make a good first impression. It’s not unlikely that they will judge your website design almost immediately based on the look and functionality of the site. Research shows that you have no more than 10 seconds to leave an impression on your customer. If they don’t feel that they have found what they are looking for, they’ll take their business elsewhere.
Not every business owner is a graphic artist or website designer, though. (In fact, the vast majority probably aren’t.) To develop the most aesthetically pleasing and impressive webpage, consider hiring a professional to create a website that will capture (and hold) your consumer’s attention.
Make it easy to use.
Navigation is extremely important in the world of web design. If your site isn’t easy to use, customers will grow frustrated and most likely leave the page. The most important information and core services of your business should be front and center so a user doesn’t have to click through pages of information to finally find what they need. Not everyone is computer savvy, so it’s unwise to assume your customer will be able to easily figure out a maze of a website.
Aside from desktop usage, your website should be easy to use on mobile. A full four out of five consumers shop on their smartphones, so you can’t forget about website optimization on mobile devices. A skilled and talented website development team can assist with making your site visible and usable on all platforms.
Keep it simple.
Although content is the “meat” of your website, you don’t want to overstuff your customers with information. If there is too much text on a page, people can get easily overwhelmed and abandon the page altogether. Most consumers skim the content looking for the most valuable information, so why bother filling the page with fluff? Users only read about 28% of the content they see on a website.
Stick to short and sweet content where it matters. Bullet points are excellent, as are lists. Save the longer posts for your blog.
Good web design captures and keeps the audiences attention, and good content keeps them there. With these three tips in mind, your page will surely stand out. Contact us today for the best web designers NJ has to offer. See how we can transform your page into a universally appealing, yet practical tool for your business.