It’s no secret that having a good-looking website is essential for any business; users only read slightly more than a quarter (28%) of the content they see on a web page, making the look of the page incredibly important. However, there’s more to a website than meets the eye. There’s plenty of work that goes on behind the scenes to keep your website up, running, and drawing in visitors. Here are a few elements of website development that you and your visitors don’t get to see but are essential to the success of your site.
Search Engine Optimization
Your website might look fantastic, but without ongoing search engine optimization (SEO), nobody would be able to find it. At the most basic level, SEO involves selecting the most relevant keywords for your website, then editing the website’s content to include enough of those keywords for search engines to display your website as a high-ranking result. Of course, there’s a lot more to a successful SEO campaign than that, including onsite optimization, link building, and technical SEO considerations.
Keep in mind that SEO isn’t a one-and-done process. A number of ongoing improvements will need to be made if you want to improve keyword rankings for your website. That’s why most websites now feature a blog, which is updated at least once per month.
You might have perfected the look of your website on your computer, but have you remembered to take mobile visitors into account? If you’re focusing all of your website development on desktop computers, you could be dramatically limiting your reach. Smartphones, tablets, and other mobile devices are incredibly prevalent today and are frequently used for accessing the internet. Without incorporating mobile design into your website development, your website is likely to lack the success it could have.
It can be tempting to load up your website with as many features, widgets, and applications as possible, but think twice before you add that extra component. If your website lacks responsiveness, takes too long to load, or features difficult navigation, then it could drive visitors away. That’s why the best web developers focus on engineering a perfect customer experience. Visitors should be able to find what they need with no more than three to four clicks.
Looking for help developing your company’s website to make the most of your internet presence? Contact MRN Designs today for all your internet marketing needs, including SEO, PPC, and general website redesign. Contact our team to discover why we’ve developed a reputation for quality web design in North Carolina and beyond.