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The Basics of Google Adwords Every Business Owner Should Know

adwordsAdwords is Google’s advertising network. It allows online retailers to place advertisements on almost every Google search results page, partner websites, and Youtube video. The awesome thing about Google Adwords is that you can see incredibly fast sales results, sometimes even minutes after you sign up.

 

It’s a pretty simple process. You can tell Google what ads you want to show up on their results page based on keyword searches from their users. Every time someone clicks on your Adwords advertisement, Google will charge you for that click. That means Adwords goes hand in hand with pay-per-click advertising, also known as PPC advertising. The cost of the clicks will vary on your bid amount and the price other advertisers are willing to pay for the same keywords.

 

The Basics of Adwords

The setup of an Adwords advertisement is pretty simple, but it’s still important that you understand the components that make up the ads and how they play a role towards converting business for you.

 

    • The headline: The headline is probably the most important piece of text in your ad. It’s the first line in your advertisement that is colored blue like a hypertext link would be. A good headline will determine if a user will click on your ad or not. You’ll probably want to test a lot of different headlines to hone in on what works best for increasing click-through on your advertisements.
    • The description: The description plays a less important role compared to the headline, but it’s still essential. You can test different descriptions too to help increase interest in your ad.
    • The display URL: The display URL is simply your website address. It’s can be different than your destination URL.
    • The destination URL: The destination URL is the webpage you can your ad traffic too when they click on your link.

 

On average, users conduct 12 billion searches every month on the internet in the United States. You want to make sure your website is showing up in those searches, and that’s where Adwords comes in. For more information about Google Adwords and how it can help your business, contact us today!

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