Do you have a great website, but just don’t have the time to blog? Research has shown strategic blogging pays dividends, helps your potential clients find you and refer to you as an industry expert.

Content Marketing Raleigh NC

First, the Data for your blog

  • Companies that blog are 13x more likely to generate a positive ROI.1
  • 82% of marketers who blog daily acquired a customer via their blog.1
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
  • Blogging increases inbound links by 97% for those companies that produce a blog.1
  • 60% of consumers feel more positive about a company after reading custom content on its site.3
  • Articles with images get 94% more views than those without.4
  • Inbound marketers who are generating positive ROI are emphasizing programs designed to get their content, and by extension their company, found. In order, blogging, organic search, and content amplification top the list. Blogging appears to have the most substantial impact on performance.1
MRN Goals

Our Strategy for Effective Blogging

Every blog post is well researched and includes things like facts, statistics, data, an expert opinion, etc. Then, we create a Visual Asset—a custom featured image (not a stock photo)—that illustrates a fact in the blog.

Online publishers prefer to reference factual, outstanding content that’s supported with an interesting visual. In fact, we have publishing partners—independent community newspaper websites—that link to your blogs when editorially appropriate (part of our Featured News service).


The Dividends

  • Every blog post is a new opportunity for your website to rank on your important keywords and send organic traffic to your website.
  • Blog posts have a second home on your social media pages—another opportunity for more exposure and more sharing.
  • Our Publishing Partners have social media pages where they share the content that references your blog post.
  • A frequently updated blog show clients and prospects that your brand is energetic and thriving.

Whether you want to blog daily, 4 times a month or once a month, MRN Web Designs can help you! You can write some of your own blogs and also incorporate ours into your monthly schedule, especially if your intention is to blog regularly and you fall behind. You will at least have ours regularly scheduled.

Contact MRN Web Designs for a free keyword analysis and blog topic discussion so that we can help you take the pressure off of you and your business to blog regularly. We will work with you to put together a plan that is achievable and within your budget!

Source: 1 Hubspot | 2 BlogHer | 3 ContentPlus | 4 B2B Marketing

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