SEO is one of the most effective digital marketing strategies. On average, we conduct 12 billion searches monthly in the U.S. However, SEO can only help drive traffic to your website, and it won’t influence what people do when they get there. That’s where UX design comes in. Your website needs to be designed in a way that influences people to make the decisions that are favorable to your business.
Take Advantage of High-Level Messaging
To influence what decisions people are going to make when they get to your website, you need to make clever use of high-level messaging. This includes strategically placing things like headlines, subheadings, and calls to action on your website. These messages serve two purposes. They guide the attention of your visitors through the website. Apart from that, they also contribute to on-site optimization.
If you are thinking from a UX design standpoint, you will tend to view things using a visual hierarchy. This means you generally arrange things in order of importance. The goal here is to influence the way your visitors perceive information. Headlines usually come with the largest font, and then subheadings follow with smaller fonts. This helps your audience to process information quickly when they visit your website.
Present Content in a Creative Manner
There’s usually a struggle between SEO and UX design when it comes to the amount of content that you need on the web page. You need to have enough content so you can tell the search engines what your website is all about. On the other hand, you also need your pages to have enough space and to be clear and concise enough so your visitors can stay engaged. If you need to post a lot of content on your web page, you need to be clever about how you present it. The content should be placed on the page in such a way that it enables the visitors to scan.
Create a Clean Navigation
Navigation contributes towards SEO, and it also makes it easier for someone to navigate your website. This is why you need clean, intuitive navigation. If your visitors fail to navigate your site easily, they will probably leave and never come back.
When trying to strike a balance between UX and SEO, you also need to keep in mind that the majority of website visitors nowadays navigate the web using smaller devices. To make your website rank higher on Google and other search engines, you will need lots of website pages. However, those pages don’t necessarily have to appear on your navigation. You need to keep it cleaner and only showcase the pages that your visitors need. For more information, contact us today!