It’s no secret that many businesses are struggling during this difficult time. Social distancing has put normal life on pause and not every company can safely operate during the COVID-19 crisis.
However, now isn’t the time to let your SEO strategies and practices slide. In fact, search engine optimization is more important now than ever before. Here are a few ways using an SEO expert Raleigh businesses can rely on will help to protect your business during the COVID-19 crisis.
More people are online right now
With social distancing and stay-at-home rules in effect across the U.S., Americans are spending a greater amount of time online. Internet use jumped by 30% in Seattle, and online grocery sales are expected to climb by 40%. Even before the COVID-19 crisis, up to 12 billion searches were conducted per month on average in the United States.
With so many people using the Internet, now is the best possible time to analyze how online users’ search preferences are changing. For instance, you may increase site traffic and branding impact by creating content to target long-term keywords or local keywords.
You can get a leg up on the competition
Google wants to see online content that shows expertise, authority, and trustworthiness. When your business provides the most up-to-date information with high-quality content published regularly, you establish yourself both in Google’s and in users’ eyes as an industry leader. The more original, optimized, and researched content you have, the more you stand out.
What’s more, this expertise and trustworthiness helps you compete against other businesses who are also trying to get the ball rolling again with their SEO. If you let your content marketing strategies slide during this time, it’ll be that much harder to compete once the COVID-19 crisis ends.
You can experiment with content strategies
With so many people using the Internet for school, shopping, and entertainment, you can use this time to experiment with content marketing strategies. For instance, if you didn’t have a social media marketing campaign set up before, now would be a good time to start one. You can analyze which strategies perform the best and use that data to influence your marketing choices in the future.
MRN Web Designs is the SEO expert Raleigh businesses trust to deliver high-quality SEO strategies, content marketing, PPC services, and more. For more information about our digital marketing services or to get started working with us, contact MRN Web Designs today.