Gen Z, Multitasking, and Marketing: Using Your Platform to Reach Younger Audiences

September 6, 2022
online advertising

Summary

Make sure you use demand responsive design. Responsive design means that your website will appear the same on all devices. Here's how to do it.

If you do not demand anything else from your web designers, make sure you demand responsive design. Responsive design means that your website will appear the same on all devices. In today’s market, it is essential that your web design is responsive to the user’s needs, and here is why.

Gen Z Users Demand Responsive Design

Marketing to Gen Z users can be tricky. This generation is the information generation. They are major consumers of information and technology. They are impatient when it comes to faulty web design. Gen Z is using multiple devices all day long to find products and services, for work, school, and entertainment. According to Tech News, about 90% of people use multiple screens in sequence.

Here is where responsive design becomes important. If your target audience is using a wide range of devices to access your website, you want them to have the same positive experience across devices. How this generation consumes information about products and services has changed how that information needs to be delivered.

Communication is Key

There have been several studies that have delved into determining what Gen Z wants from companies, and at the top of the list is communication. A survey by NRF found that a whopping 75% of Gen Z consumers expect immediate engagement from businesses. They expect that questions or comments posted via social media will get immediate attention. As a matter of fact, according to that survey, a Gen Z consumer will not do business with a company that does not respond 81% of the time.

The right web design can help to improve response rates. It is not only communication that counts. According to a recent poll by LiveNation, a Gen Z consumer will navigate away from a website that does not load in three seconds. You have three seconds to get this consumer’s attention. About 78% of those surveyed reported that if a website is faulty they consider the company not worthy of their business. This can be a tough crowd of consumers when it comes to web design.

The Gen Z generation are pros at multitasking. Your website should accommodate them if you want to target this demographic. Reach out to us today to learn more about responsive web design and how you can get the attention of Gen Z consumers.

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