Despite the fact that users only read 28% of what’s on a web page, the content on your site matters a lot. Not only can your website provide lots of useful information to human users who search for it, but it can also allow Google’s bots to better understand how relevant and reputable your website is.
Therefore, it makes sense to invest time in developing a highly useful blog and optimizing it for SEO. This will work best, of course, if your website design provides a positive user experience. If you think your site needs an upgrade or you want to expand on a specific page, you won’t want to completely start over from scratch. Instead, you’ll want to build on the valuable content you already have and save as much time as possible.
Assuming your website was built in the WordPress content management system (CMS), there’s actually a fairly easy way to accomplish this: through page cloning or duplication. But what scenarios might make you consider WordPress page duplication? And how do you go about it? While it’s best to leave these tasks to a web development agency Raleigh businesses can trust, we’re sharing some quick tips on this subject in today’s post.
Why Would You Need to Duplicate a WordPress Page?
Page duplication is exactly what it sounds like; this process makes an exact copy of a page that already exists on your website. If you know anything about SEO, you might have already heard that duplicate content could negatively impact your site’s ranking. But duplicating a page isn’t really for SEO purposes, nor is it a permanent adjustment. It’s done to speed up the process of content creation or web design by giving you an established framework to start with.
Say your business is pursuing website redesign. You might want to duplicate a WordPress page in order to save it as a reference for later on. You might also want to clone an existing page to use as a template (like for a product sales page or a blog post with a similar format). You can also duplicate a page in order to expand on an existing blog post without having to physically copy and paste all the content and remember all of the individual post settings you chose before.
Keep in mind that making a duplicate page can allow you to edit content without worrying about making changes to the original page. This can lower the risk for error and make sure that your website experience won’t be disrupted in the interim. Moreover, duplicating a page can save time for your in-house team or even for the most experienced web development agency Raleigh has to offer. Whether you’re publishing a brand new post or you’re doing a complete overhaul of your site, duplicating a page can provide a quick solution to your problem.
How to Duplicate a Page in WordPress
Now, let’s talk about the methods that a web development agency Raleigh businesses rely on would recommend for WordPress page application. One way is to use a WordPress plugin specifically developed for duplicating pages. With this option, you’ll simply need to install the plugin and click on the “clone” or “duplicate” option that appears next to the titles of existing pages or posts. With these plugins, you can even duplicate pages in bulk, making it easy for you to publish new posts quickly or save everything possible from your current website design.
A more complicated way to duplicate a post is by replacing a small part of the code in the WordPress functions.php file. However, it’s essential that you back up your website completely before editing any of these files — and any reputable web development agency Raleigh has to provide would not recommend that you attempt this on your own.
Clearly, duplicating existing website pages can be beneficial in a number of situations. But the best way to ensure your website is well-designed and well-managed is to work with a respected web design firm. For more information on how we can help your website shine, please contact us today.