More people than ever are meeting their needs online, and this is why you should aim to reach people via the internet. The bounce rate, which is the time that people spend on your website, can be used to gauge whether you are doing things the right way or not. To improve the experience that

Your website should be constantly updated for it to retain maximum functionality. If you are using WordPress, your theme is one of the elements that you will need to update from time to time. There are several ways to know that it’s time to update website themes. Here is how you will know.   An

3 SEO Trends Happening This Year Following SEO best practices and trends is a great way to generate more traffic to your website and have a better ranking on Google. SEO, or search engine optimization is defined as the practice of improving and promoting a website to increase the number of visitors the site receives

The Internet has become the number one resource for consumers to find businesses and products. With the ability to find information instantly and conveniently online, it’s no wonder that research for products happens online for 61% of users. Therefore, having a website for your business is the best marketing strategy you can have. However, your

WordPress remains one of the most popular and consistently used web development tools on the market. Estimates claim that over 30% of all websites use this platform, with nearly 15% of the Top 100 Websites using this platform. 17 new blog posts pop up on the platform every second, each of which is enhanced by

 About a decade ago, mobile phones transformed how people browse the internet. Nowadays, four out of every five consumers shop on smartphones. Because of that, it makes a lot of sense to ensure that your site is highly mobile-friendly. Take a look at some simple ways to improve your site’s mobile responsiveness. Audit Your Mobile

 Google Analytics is a free web analytics service that enables you to acquire in-depth details about the visitors on your site. Essentially, this service helps you to come up with an effective strategy for improving your website. Take a look at how you can use Google Analytics to improve your website. Find Out What Visitors

WordPress is the most popular content management system, it powers over 30% of all websites. As its expansion continues, hackers have taken note and now specifically target WordPress websites. Aside from mobile responsiveness, keeping your WordPress site secure is a key aspect to keep in mind. Hacks and malware can cause serious damage to your

Creating a website isn’t a one-time task. It’s an ongoing commitment. You want your website to be one of the first choices potential customers see when looking for your company’s services. Users find your company’s website through search engines, which use search engine optimization (SEO) to find the best possible results. However, SEO can only

You may notice, when you search for certain keywords, the top companies advertise and rank at the top of the search engine results page (SERP). Oftentimes, these companies are using both organic traffic and pay-per-click advertising to ensure they’re reaching their audience. But why exactly is it so important to use both SEO and PPC