WordPress is the most popular content management system, it powers over 30% of all websites. As its expansion continues, hackers have taken note and now specifically target WordPress websites. Aside from mobile responsiveness, your website security is a key aspect to keep in mind. Hacks and malware can cause serious damage to your business revenue

Creating a website isn’t a one-time task. It’s an ongoing commitment. You want your website to be one of the first choices potential customers see when looking for your company’s services. Users find your company’s website through search engines, which use search engine optimization (SEO) to find the best possible results. However, SEO can only

You may notice, when you search for certain keywords, the top companies advertise and rank at the top of the search engine results page (SERP). Oftentimes, these companies are using both organic traffic and pay-per-click advertising to ensure they’re reaching their audience. But why exactly is it so important to use both SEO and PPC

  Now more than ever, having an online presence is essential for your business, as it can boost sales and awareness. Read on to learn more if you would like to create a highly effective website. Mobile Optimization is Key to Modern Browsing Studies reveal that four out of every five online shoppers use their

  If you are unveiling a new product or service, AdWords and YouTube are two of the most effective tools. Here are some reasons why you should use these tools for digital marketing. The Value of Video for Content Marketing 97% of marketers say video helps their audiences understand technical concepts. By using visual presentation,

Did you know that you have about 10 seconds to leave an impression with consumers, and to tell them what they’ll get out of working with your business? Often, consumers will even leave before those 10 seconds are up. Why is this so important, and what is the best strategy for keeping visitors on your

Web traffic is an important way for businesses to gain new customers. However, when web traffic doesn’t yield sales, it could be a sign that something might wrong with your website. Even worse is when you’re not getting any web traffic at all. If your number of visitors has been steadily dropping, it’s important to

You have probably wondered if your SEO is really working and how long it takes to get to the hard-fought first page. Although there is no hard and fast answer to how long SEO will take, it typically takes anywhere from six to nine months to get your website ranking on the first page of

While some business owners think they can save money by creating their own website, it is better to opt for the services of an experienced web design professional. By taking this approach, you can integrate several marketing strategies into your online marketing plan. What makes outsourcing ideal? When you delegate the web design work to

Your company website needs routine updates to keep it fresh and functional. Of course, when looking to update your website, it’s important to remember that there are some basic principles and guidelines to make your redesign more effective. Here are four design principles you can use to encourage users to stay on your site. 1.