According to NetMarketShare, Google accounted for almost 90% of all mobile searches and nearly 75% of all desktop searches in 2019. It is the world’s most popular search engine, and it can work wonders for your business if you know how to use the resources available. Here are four tips that will help solidify your online presence and brand.
1. Google My Business
Google My Business (GMB) gives customers an overview of a business with information such as hours of operation, contact details, location, and photos. To improve your GMB listing, provide complete and accurate information. If, for example, your location is missing on Google Maps, then you are losing out because US businesses get 26% of their online views from map results, according to a Google My Business Insights study.
2. Google Adwords
When creating your ad in Adwords, you should have a clear objective in mind and a target market. Your ad should have long-tail keywords addressing your target market. Once you have that, ensure your ad is specific to your market and that your landing page is in sync with the ad. Don’t lose a customer because they got lost in your site trying to find the thing that brought them there.
3. Google Analytics
Google Analytics gives you statistics about your website that will provide insights into how visitors engage with your website. For example, trending products, churn rate, or your conversion rate. When looking at statistics, be clear on why you are looking at them. Make sure that there is a specific issue you are addressing, then log in to get the data needed to chart a solution. Don’t just crunch numbers.
How about the second largest search engine after Google? If you’ve taken the time to understand your customer, then you probably have a good idea about what kind of video they will find helpful. Perhaps it’s a how-to video or a product showcase. Make it a place where customers can find additional resources and reach them through advertising.
Optimizing your online presence through Google’s suite of business tools is essential in a world where, according to Statista, one out of every four people is an online shopper. If you need to improve your online presence, feel free to contact us.