If a tree falls in a forest and no one is around to hear it, does it make a sound? Similarly, if a business builds a fantastic website in the highly saturated sea that is the Internet, does anyone know it exists? That’s where SEO comes in. When it comes to the search engine optimization New Jersey residents need, they have to understand that having a strong website isn’t enough. Rather, having a website that is fully optimized will enable your customers to find your site when they search in Google. This is achieved through an artful mix of quality content, meta tags, Pay Per Click Campaigns, and the latest search engine optimization (SEO) techniques.
What is SEO?
Search engine optimization is the strategic means in which a business or person can increase their rankings in search engine results. SEO depends on a number of factors, including on-page HTML structure, website design, page content and the usage of keywords, as well as the topical nature and quality of a site’s overall content. With search engine optimization, New Jersey businesses are able to connect with a larger audience and affordably increase the quality of their biggest sales tool: their website.
Why is SEO important?
The importance of search engine optimization seems to grow every day. Here are a few reasons that highlight the importance of search engine optimization for your business’s website:
- SEO is an investment that continues to pay for itself
Investing in SEO can help lift your ranking to the first page, where the statistical majority of clicks go. This can not only result in a massive return of investment, but can help your business gain exposure from even the most unsuspecting potential clients!
- Increase visibility for current and future clients
Did you know that 61% of all global Internet users use search engines to research products and services online? Without optimization, a website is essentially like a business card. Unless clients know where to find it, it is virtually lost in search engine rankings. With SEO, you are able to use relevant keywords in order to help potential and current clients find your site on the first few pages of search engine rankings.
- Improve Overall Quality of Web Content
Does your website currently have a blog? If so, how is the quality of your content? How is the quality of your web design? Statistics show that you have only ten seconds to grab the attention of someone perusing your website, and even if they read the content, they’ll only read more than a quarter of the content on your page. Because of this, everything counts. When it comes to search engine optimization New Jersey business owners can benefit from the ways that SEO effects both quality and the audience’s user experience.
What do you think about the importance of search engine optimization? Let us know in the comments below.