Website Design and Development
So you had a pretty good website design when you started, but now that your business has evolved a bit, you’ve realized that the old website just isn’t cutting it. On one hand, that’s great news; it means that your business is growing and that you understand just how important it is to make a positive first impression with your online presence. On the other hand, it can feel overwhelming to figure out what’s working, what definitely needs to go, and what should be added.
At MRN Web Designs, a premier North Carolina based web service firm, we know exactly what you’re up against. While we’d love to help your website reach its fullest potential — so that your business reaches its fullest potential, too — we’re also here to help you learn as much about the website design (and redesign) process. Check out out blog for great educational topics!
With that in mind, let’s take a quick look at what our web design North Carolina experts would suggest for your ultimate website redesign checklist:
1. Take Care of the Technical Basics.
Before you really start developing a new website to represent your business, you want to make sure that you address all the technical aspects of website design. We design sites that are not just mobile friendly websites, but completely responsive websites that are viewable on mobile, laptop, desktop and tablet. This gives you a strong foundation for search engine optimization, and it also shows site visitors that you care about your business.
Google stresses the user-experience and ranks websites that provide the optimal user experience. This means that at a minimum your site needs to be mobile friendly and load quickly on both a mobile device and a desktop.
- Spelling and Grammar: Google is getting pickier about these all the time, and it considers poor spelling and poor grammar to be indicative of overall low-quality content.
- Check Your Links: Make sure that you don’t have any broken links on your site. This could take a while if you comb through your pages manually, but there are plenty of professional website design services that have the tools to get it done quickly.
- Look for 404 Pages: If you have a URL that doesn’t connect to an existing page, you’ll have a 404 error message in its place. Not only is this annoying to site visitors, but it can hurt your SEO as well.
- Fill in Every Tag: All of those title tags and meta tags are really important! It might seem really time consuming, but making sure your pages are complete with tags is very important for SEO.
2. Metrics: Note What Your Current Metrics Are, and Identify Reasonable Goals
Make sure you have a way to “take inventory” of where your website stands, and also where you want it to go.
- Look for New Keywords: The best way to get started when creating new content is to plan out which keywords you’ll focus on. These keywords might naturally change over time as your products and competitors change.
- And Track Those Keywords: Keyword tracking tools can help you figure out what’s working and what’s not working. The best keyword tracking tools usually come from paid subscription services, although your SEO and web design service likely already have access to these subscriptions (meaning no extra cost for you!).
- Install Google Analytics: It’s free, so you have nothing to lose! This is one of the most popular analytics tools today and it can provide some very valuable info on the metrics of your site.
- Claim Your Business: If you haven’t already made the jump into a local SEO campaign, it’s definitely time to start looking at local. The first step here is to claim your business with Google.
3. Get To Know Your Customers
Optimizing your website for search engine spiders isn’t enough; now more than ever, Google values websites that are optimized for real people.
- Create customer profiles: Start by creating five different profiles of five unique “types” of customers that come to your business. What are their ages? Where do they live? Are they family-oriented or career-oriented? What do they want? What do they need?
- Figure out what’s driving your traffic. A simplified analysis of this might look at organic links versus inorganic links: Are most people coming to your website through a search engine (i.e., organically)? They’re probably looking for informational resources. Or are they coming through paid ads (i.e., inorganically)? They probably already know what they want and are looking to make a purchase.
4. Find New Ways To Portray Your Unique Brand
What separates your brand from the competition? How do you portray that brand? Is it consistent throughout your website, and is it something that your customers can identify with?
- Start With Simple Design Continuity. Making every web page as flashy as possible is actually one of the best ways to harm your overall web design. Keep the design, the colors, and the organization consistent.
- Profile Something You’re Proud Of. Don’t be afraid to do a little bit of PR and toot your own horn! Featuring a cool blog post or press release on a main page shows visitors that you love your business and you take pride in what you do.
- Add Some Graphics. Bolster pre-existing written content with multimedia content such as a short video or infographic. Visual content is becoming much more influential for SEO.
5. Find a Way To Make It All Connect
Always remember that your website redesign should focus on setting your business up for more success in the future!
- Don’t Overlook Social Media: Make it easy for website visitors to find you on Facebook or Twitter by including widgets or links to your profile pages.
- Include A Call To Action (CTA): This means inviting your customers to continue interacting with your business — maybe asking them to sign up for an email newsletter, inviting them to download your e-book, or simply prompting them to make a purchase.
We know this is a lot of info to take in all at once, and we also know how stressful it can be for small businesses to manage website design. For more information on how MRN Web Designs can help you build up your own website design New Jersey checklist, make sure to contact us today. (See what we did there? Talk about a great CTA!)